Customized solutions and support are provided to clients in the following areas:
KOL Advocacy Development & Relations
Relationships with physicians and key medical association contacts are integral to a successful plan. We connect you with key stakeholders to empower and activate patient communities and physician organizations. Our deep experience and relationships with national and regional thought leaders pave the way to build advocates for your program or brand. Key opinion leaders are pivotal in ensuring that patients' needs are included in the treatment of their disease.
Oncology, Specialty, and Rare Disease Commercialization
For many companies, Oncology, Specialty, and Rare disease products are the core of their business. The Gryphon Group has assisted in developing strategies and programs that support the organization's goal of establishing itself within the complex therapeutic areas. With their network of clinical contacts, they can solicit real-time information to support companies' commercial needs.
Strategy & Tactical Planning - Forecasting and Commercial Lifecycle Support
Whether it is corporate or brand planning, The Gryphon Group has a process to ensure companies align with what is best for their current situation and develop plans that support them in achieving their vision and goals. In addition, they utilize their expertise in facilitation and designing workshops and exercises to engage teams to ensure benchmarking and competitive behaviours are understood and acted on. Prelaunch, launch or managing loss of exclusivity, The Gryphon Group works with its clients to determine the best resources to deploy by analyzing audience and delivery channels to ensure brand performance and share is maximized. Forecasting can be challenging when you are in a market. Completing pre-market assessments in new therapeutic areas takes a very skilled and disciplined approach. With the experience of the team at The Gryphon Group and utilizing its network of KOL's and industry contacts, building forecasts become more accurate with all the stated assumptions.
Hospital, Specialty and Group Purchasing Expertise
Based on its extensive experience, The Gryphon Group provides on-going support or training to companies to ensure resources are effectively managed while working with hospital pharmacies, cancer agencies or buying groups. The Gryphon Group provides custom support which may include strategic pricing forecasting, RFP identification, and completion, and leveraging of value proposition and offerings to maximize returns with minimized effort and resources.
Product Training and Sales Competency Curriculum Development
Having over 35 years of experience in sales effectiveness and development, The Gryphon Group is well aware of the continuous evolution of the role of the sales professional and the ever-changing competitive landscape. We strive to partner with companies to develop custom learning interventions to ensure commercial success.
The Gryphon Group can tailor our offering to your current needs and based on your sales platform. Our capabilities include but are not limited to the following:
In-person facilitation of sessions
Territory management to strategically target and adapt to various stakeholders and decision-makers
Effective question asking in order to become a healthcare partner and communicate value in a meaningful way
Communication skills for the consultative selling process and needs-based dialogue
Curriculum in development of sales representative competencies
Workshop development and implementation to include;
case-based examples to have learners continually develop a skill set in real-world scenarios
coaching guidance to ensure pull-through of learning