Transforming the
Consultant-Client Relationship
We’re a unique firm, dedicated and agile with an eagle-eye focus on what you need to accomplish.
We provide our partner-clients with the latest information and best practices based upon our collective external market knowledge and insights of processes and market direction. Our broad base of key stakeholder relationships gives us the ability to engage and identify relevant industry information that will drive a strategy customized for you and your patients.
From all the time we’ve spent in this area, we’ve developed a strong passion for the field of cancer, rare diseases and specialty markets and proudly focus in them.
With our collective experience, a client list that’s not only impressive but acts as a resource for us, and services that will help you know and grow your business. Wayne and Brian, the Partners that make up the Gryphon Group and their team will enhance your team.
Providing our client partners with a trusted relationship based on mutual goals and successes.
Brian Goldie
Partner
Brian provides expertise and insights having led the introduction and commercialization of some of the most successful and innovative new compounds within hematology & oncology. His knowledge gained by leading multiple brand teams and directing lifecycle management processes provides his clients with direction and insights that help drive success.
His cross-functional experience and direct approach to customer focus drive execution. As an experienced executive, he has been responsible for delivering department and corporate financial targets, ensuring effective resource allocation, and leading and delivering effective strategic planning initiatives and outcomes. Brian brings the experience and insights that come with establishing a best-in-class commercial organization.
Wayne Childs
Partner
With Wayne’s depth and breadth as a senior business leader, he provides his clients unique pharma expertise and is a key strategist in hematology/oncology, rare disease, and specialty business. He has become a trusted advisor enhancing commercial and leadership development through innovative training and learning interventions and mentoring.
Wayne also is involved in key account initiatives with hospital buying groups (GPO's) and hospitals in both providing strategic advice as well as the tactical implementation of initiatives for his clients. Most of Wayne’s practice over the last 15 years as a consultant has been supporting companies looking to manage the lifecycle of their products, both from launch to loss of exclusivity. He has also been involved as an expert witness for the Federal Court in a Section 8 legal case in the Oncology field.
Genny Coe
Director
Having spent over 18 years working in the pharmaceutical industry, working with a variety of specialty and primary care products, Genny draws from her breadth of experience as both a consultant and employee within the industry.
From her years of experience in marketing and training. Genny realizes the value of having trusted suppliers who are dedicated to partnering with her clients in achieving their goals and is committed to providing exceptional outcomes by going above and beyond.
Michael Girdler
Director
Michael has more than 25 years of business experience. He began his sales career in the Pharmaceutical industry, selling in both OTC and Pharma markets. He then moved into Marketing where he was responsible for developing strategic and tactical approaches to support the launch of programs, and products. He was also a managing partner of a Pharmaceutical communications company where he was able to combine his sales and marketing with training and development and communications experience to meet his client’s needs.
Michael attained his PMP (Project Management Institute) designation, and also LEAN certification, and for the past 10 years, he has helped people and organizations increase their efficiency and realize success through the completion of on-time, on budget, to scope, projects.
Rose Guthrie
Director
Rose is a passionate, collaborative problem solver and business strategist. With over 20 years of Canadian pharmaceutical experience across primary care, specialty, and oncology, Rose has provided focus and leadership to some of Canada’s most successful and innovative medications. Bringing expertise in strategy and life cycle management demonstrated through the launch of over ten brands,
Rose offers cross-functional teams expertise ensuring a brand maximizes opportunities throughout its lifecycle.
Rose utilizes her breadth of knowledge gained by experience in business analytics, market research, forecasting, sales, and marketing to identify unique perspectives with her team and clients to deliver actionable solutions.
Jodi Faulkner
Director
Jodi has 20 years of experience in the pharmaceutical industry supporting medical and educational strategies in healthcare that help achieve corporate objectives. Specializing in Medical Affairs, Jodi uses her experience to engage in authentic discussion and partner with KOLs in collaborative and mutual activities.
Jodi regularly facilitates meetings, supports all types of CME through content development, and explores market opportunities by thorough monitoring of literature and KOL engagement with her unique perspective of medical and commercial experience. She consistently keeps overarching brand strategic goals front and center. The satisfaction of experiencing win-win business scenarios and exceeding the expectations of clients are her priorities. Jodi is available to support the launch and growth of your brands in Canada based on her passion and appreciation for success.